SAN JOSE Calif.

SAN JOSE Calif. — The video-game business is always chasing Hollywood Now it wants Hollywood's big paydays.

thus video-game marketers are staging more and more blockbuster consequences that can upstage even the biggest movie first attempts

The rallying make an outcry of game marketing is the $125 million "Halo 2" Xbox video game generated onward its launch day in November 2004 Microsoft touts that as the "biggest day in entertainment history," as the game's sales in a 24-hour period topped the biggest opening day for any movie.

That ambition to surpass movies was forward display at the MI6 game marketing meeting for consultation this week in San Francisco. The small gathering of game-marketing professionals is the first